IndusInd Bank in association with GoSports Foundation launched “JeetkaHalla” - a campaign to support Indian Para-athletes. 

We did intensive research before we decided to pen down the idea and the script. We spoke to all the Para-athletes to understand their stories, struggles, beliefs, and the emotions that drive them. I led the team to find the insight and the creative strategy.

One common thread was that these athletes were proud of their abilities and achievements. They weren't dependent either emotionally or physically. They didn't want anyone to sympathize, they wanted people to acknowledge their achievements and cheer for them as people cheer for other sports.

Winning medals for the country is not an easy task, and they were determined to do it again and again. 

The stories made me emotional, but their determination was inspiring. 

Though I love writing songs, I haven't written this one. The song was penned down by my team member Pankaj Bora. 

The rest of us worked on the film's visualization, and I also worked on the digital ideas. 

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