I love stories. And I am glad that every chapter of my life is peppered with so many interesting anecdotes.

I have always been a small-town girl with big-city dreams. 21 years ago, I embarked on a journey to an unknown city – Delhi. I had little knowledge about advertising and communication and zero idea about the struggles of living alone in a big city. Today, when I look back, I think it was a brave move. I was at ground zero. And every step I took was a giant step for me.

 

I am crazy about the mad ad world, and for the last 17 years, I have worked madly, crazily, and passionately in ad agencies! I have worked on 360 campaigns, TVCs and short films - you name it, I have done it. I have rich experience in handling creatively challenging projects and turning them into successful campaigns. I believe in leading the team by example, I have led many teams of young individuals where my primary responsibilities comprised understanding and interpreting briefs, conceptualizing ideas, executing the ideas, presenting to the client, ensuring the quality of creative output by my team, raising the bar of creative work and handling critical and tough situations. Currently, I am building EFGH Brand Innovations.

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I have worked on various categories like Consumer Electronics (Samsung India, Havells-Lloyd), FMCG (Pepsi, Dabur), Automobiles (MG Motors, Suzuki, Lectrix EVs), Education (Aakash Institute), Property platform (magicbricks.com), Online job portal (naukri.com), Airline (Air India), Beauty & Skincare (Nomarks, Ozone Herbal and Organic), Corporate (JSPL, ONGC, Lanco, NTPC), Health & Wellness (Revital, Revital Woman, Revital Senior, Revitalite), Media (Amar Ujala, UTV), Mobile Handsets (Rage), Paints (ICI Dulux), Pharma (Chericof, Pepfiz, Pepflux, Ozone ITIS, DFO Red, DFO 4X), Radio (94.3 My FM), Real Estate (Eldeco, Fire Capital, Paras), Banking (IndusInd Bank), Weather Forecasting app (Skymet), Detergents (Fena)

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I love travelling, writing poetry, lyrics and epigrams (Fb page: Hindipur), and scripting short stories (Junkyard). 

 

I believe learning and exploring the new is a life-long journey. And when we keep an open mind, we can truly maximize our potential. Being an inquisitive individual, I love to explore and experiment!

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We are born wild!

Then, slowly, we get tamed by life.

Stay untamed. Stay wild.

You will die, more alive!